Advice, Support and Audit

Data at the heart of customer marketing.

By using its subsidiaries DATA PROJECT and EUROLEADS, COMBBASE is present in convergence and integration by providing both consultancy and content. COMBBASE SIMPLIFIES YOUR DATA!

COMBBASE helps businesses to:

  • Manage data, all the data (customers, prospects and leads) wherever they come from, and make them digestible and exploitable for analysis, segmentation, customer relationship management and marketing campaigns,
  • Comply with regulations particularly French “Loi Lemaire” and European “General Data Protection Regulation” (GDPR) and “Privacy by design”, regarding collect, data protection, hosting, storage (…) and facilitate the implementation of the internal rules, negotiate and amend the contracts with subcontractors .

Advice and support (Databases and CRM):

  • Implement their database (advice and audit: integration, organisation, structure, hosting, updates, data management rule, data quality, data security, and protection)
  • Facilitate compliance with regulations and particularly French “Loi Lemaire”, European “General Data Protection Regulation” (GDPR) : collect, data protection, hosting, storage (…) and “Privacy by design”.
  • Integrate CRM: segmentation of the customer base, data management, campaign monitoring, review of results
  • Optimise their lists selections: customer analysis and profiling, selection and targeting criteria, choice of multi-channel files, post + telephone + email + display coupling, handling of deduplication processing, address scoring
  • Target, implement, and monitor their direct and digital marketing campaigns: recommended actions, advice on targeting, campaign management and deployment, yield analysis, follow-up actions.

Web services

  • Automatic tools and solutions for processing, updating and enriching your data
  • The implementation of an integrated counting solution
  • File management (upload / download Real-time access
  • The availability of your data crossed and enriched with those of the market, available 24/7.

Showcase website

Predictive scoring (B2B)

COMBBASE developed 10 years ago the first B2B score of the market, in partnership with OKTOS, as the scores used to be developed in B2C.
At the beginning of the AI (Artificial Intelligence) COMBBASE knows how to manage all steps  of the "customer knowledge" :

  • "LifeStyle  index : 9 million scored companies = the propensity of companies to spend and invest,
  • Purchasing Power Index : 9 million scored companies = the ability of companies to finance their spending and investments,
  • "Predictive" score : on-demand scoring of client base based on customer data and management data, with market data (Insee, Bodacc, Balance sheets, other financial and capital data, evolution data, open data, corporate behavioral data, etc.)

Thanks to these scores, 4 means to better know and better understand its customer database, to focus and prioritize its marketing and commercial actions, to target its multi-channel marketing campaigns and select its lists media planning :

  • As a study support : the analysis of the client profiles (mapping) and the scoring of the client database,
  • Relationship management (CRM) : the segmentation and the enrichment of the client database (1 client = 1 score),
  • Reactivation campaigns (cross-selling, up selling) : the identification of "look like" prospects that are most like the best customers and offer the best development potential (neighbors, twins) and the projection of the scores in the prospect database (1 prospect = 1 score)
  • Prospecting campaigns (conquest, recruitment of new customers) : the identification of "look like" companies in the market that are most like the best customers and offer the best development potential (neighbors, twins) and the projection of the scores in the SIRENE database (INSEE) then the selection of lists media planning (single use, multiple use of files)


This Scoring is in the DNA of COMBBASE.
It is a best practice of "customer knowledge", Customer Relationship Management (CRM), qualification and targeting of the Marketing Plan , focus on Lists media planning (French PMF) and optimization of the action of sellers, always towards the same deal : more leads, a better targeting of the campaigns (loyalty, reactivation, conquest), the development of the sales and the increase of ROI.

Scoring (B2C)

COMBBASE harnesses the scores developed by OKTOS to add value to customer data and Lists selections.

  • “Wealth” score (charity organisations, automotive, etc.): a study of the customer base (the wealthiest individuals compared with the least wealthiest, and their purchasing power) and targeting for direct mail and emailing campaigns according to the likelihood of high income
  • “Generational” score (mobility, press, healthcare/beauty, etc.): a study of the customer base (Generation XY individuals vs. boomers vs. mature) and targeting for direct mail and emailing campaigns according to age (cross-referenced with income level and socio-professional category) and their purchasing behaviour.
  • “Trending value” score (charity organisations, etc.): beyond the likelihood of making a donation, the ability to make a larger donation

Customer data analysis and targeting (B2B / B2C):

COMBBASE develops solutions for analysing and studying customer files based on customer data (management, billing, sales data) and INSEE and/or BODACC State sources and/or financial data:

  • A proven method based on profiling (plus mapping), followed by scoring and the segmentation of the customer file
  • A deliverable in the form of a study report along with an enhanced file (typology, flags), which can be integrated directly in the database / CRM
  • Results and data that can be used directly as CRM tools (reactivation and cross-selling, campaign targeting, choice of most adapted channels)

Results (typology or flag combined with address)can be projected onto prospection files (deduplication) to select the "best” addresses and optimize Lists mediaplanning.

Lists media planning:

COMBBASE can manage all phases and steps of a marketing plan (multichannel)

  • Strategic audit
  • Targeting recommendation and address scoring
  • Selection of criteria, files and channels
  • Campaign deployment
  • Marketing Plan
  • Broadcasting of Emails ans SMS campaigns
  • Yield analysis

Emailing and SMS campaigns:

COMBBASE has integrated an email and SMS broadcasting platform for managing loyalty campaigns and all aspects of prospection in turnkey fashion.

  • Campaign implementation
  • Integration of HTML messages
  • Final document / media validation and tests
  • Checking of message deliverability
  • Reporting and tracking
  • Analysis of results (openers, clickers, etc.)
  • Update of the database (hard bounces, unsubscribed, etc.)

Plan de Com'and Digital Marketing:

COMBBASE goes beyond direct marketing into digital marketing and collaborates with its own Digital Agency COMSPHERE.

Combbase plays the convergence of Data and Digital by providing both consultancy and creation, and supports companies seeking to boost their web presence that, compared with their competitors, suffer from a lack of visibility in search engines and the social networks

COMBBASE proposes a personalised digital communication plan:

  • Brand positioning on the web, in social networks,
  • Operational recommendation: Digital Marketing Plan,
  • Creative advice: web sites, banners, email
  • HTML message encoding
  • Lists mediaplanning,
  • Natural and/or fee-based SEM/SEO